Category: Waxing

Almost everything written about intimate waxing assumes a summer context. Heat, swimming and holidays form the backdrop. Hollywood waxing through the cooler months raises a genuinely different set of considerations. At my beauty salon in Maghull I give quite different aftercare advice in December from the advice I give in July. The reasons come down almost entirely to skin. (more…)

The autumn brings a particular kind of holiday. A week somewhere warm in November, or a longer escape after Christmas, booked precisely because the weather here has turned. Bikini waxing before a winter sun break needs planning rather differently from a summer holiday. At my beauty salon in Maghull, the mistakes I see are almost always about timing rather than the treatment itself. (more…)

Summer disrupts routines in a way no other season manages. Holidays, changed working patterns, children at home and a diary that will not sit still all conspire against regular appointments. A summer gap in Brazilian waxing is extremely common by the time September arrives. At my beauty salon in Maghull, the autumn is largely spent helping clients recover ground lost between June and August. (more…)

The moment the tights come out, a great many women quietly decide legs are somebody else's problem until March. Leg waxing as tights season begins is the appointment most often dropped from the autumn diary. At my beauty salon in Maghull I spend much of September explaining why stopping is the expensive choice rather than the economical one. (more…)

Your leg waxing regrowth cycle is the reason your third wax of the summer feels completely different from your first, and understanding it is what separates women who are genuinely smooth from June to September from those who feel they are forever chasing it. At Beauty by Ruth, a beauty salon in Maghull, this is the conversation Ruth has most often with new clients, because almost nobody is told how hair growth actually works before they start. (more…)

A first intimate waxing appointment is the one women put off longest, and almost always for the same reason. It is not the treatment they are worried about so much as not knowing what the room, the conversation and the practicalities will actually be like. At Beauty by Ruth, a beauty salon in Maghull, women regularly admit they thought about booking for a year or more before ringing. This article sets out exactly what happens, because knowing the shape of...

Knowing when waxing is not advisable is as much a part of doing it well as the treatment itself, and it is the conversation clients are least likely to have had elsewhere. At Beauty by Ruth, a beauty salon in Maghull, Ruth will occasionally tell a woman that today is not the day, or that a particular area is better left alone for a few weeks. That is not caution for its own sake, and it is certainly not a...

Waxing and swimming are the two summer habits most likely to work against each other, and almost nobody is told how to fit them together. Clients arrive at Beauty by Ruth, a beauty salon in Maghull, having booked a wax for the morning of a pool day, or having swum four lengths at the leisure centre on the way home from an appointment, and are then surprised when their skin objects. It is not that the two cannot coexist. It...

Beautifully shaped brows frame the whole face, and in summer, when make-up is minimal and skin is bare, they do more work than ever to make you look polished and put together. Eyebrow waxing for summer is one of those quietly brilliant treatments that keeps you looking groomed with almost no effort, exactly what the season calls for. As a beauty salon in Maghull, I find brows are one of the first things women want sorted once the warm weather...

A Brazilian wax is one of the most popular summer treatments there is, leaving you smooth and confident for swimwear and holidays. What happens after the appointment is just as important as the wax itself, and good Brazilian waxing aftercare is the key to staying comfortable, avoiding irritation and getting the longest, smoothest results, especially in the heat. As a beauty salon in Maghull, I talk every client through aftercare properly, but summer brings a few extra considerations worth understanding...